Location: Boulevard Driss Slaoui, Casablanca

Area: 250m²

Year: 2026

The X-Project auditorium, developed for the Centrale Automobile Chérifienne and located on Boulevard Driss Slaoui in Casablanca, is conceived with a focus on flexibility and multi-functionality. Designed over an area of 250 m², the space is distinguished by its ability to transform rapidly in order to accommodate a wide range of uses, from conferences and institutional presentations to events, product launches, and receptions.

modularity. Retractable seating tiers fully free up the floor area, while the demountable stage can be concealed to create an open, unobstructed platform, enabling the auditorium to be entirely reconfigured into a multipurpose hall. This adaptability optimizes the use of space according to different timeframes and event typologies.

The project also emphasizes fluid circulation and spatial clarity, ensuring an intuitive user experience in both auditorium and event configurations. The interior atmosphere, sober and contemporary, enhances the institutional identity of the Centrale Automobile Chérifienne while providing a refined setting suited to diverse uses.

Beyond its primary function, the auditorium becomes a true strategic asset for communication and corporate representation. Through its modularity and the quality of its design, it offers an evolving space capable of supporting both internal and external dynamics, while reinforcing the image of innovation and modernity embodied by the X-Project.